The Hidden Cost of DIY Investing

Doing your own investing has never been easier. The tools are accessible. The fees are low. The online resources are endless. But there’s one cost that often gets ignored: peace of mind.

1. Confidence Feels Easy in Good Times

When markets are calm and rising, it’s easy to feel in control. A few smart moves can build a lot of confidence. But the real test isn’t how you behave when things go well, it’s how you react when they don’t. Markets always fluctuate. And when they do, DIY investors can find themselves second-guessing their decisions.

2. When You’re Your Own Advisor, Emotions Matter

Most people don’t make decisions based on spreadsheets, they make them based on feelings.

  • Fear urges you to sell.
  • Greed pushes you to chase hot trends.
  • Regret reminds you of missed opportunities.

In those moments, it’s hard to think clearly. That’s where advice makes the biggest difference. Not in picking stocks, but in helping you stay grounded when your instincts are pulling you off course.

3. Technology Is Smart, But It Doesn’t Know You

Many DIY investors rely on algorithms and automation. These tools are impressive. They can rebalance your portfolio, minimize taxes, and make your dashboard look great. But they can’t have a conversation with you.

They can’t remind you of your goals. They can’t challenge your assumptions. They can’t keep you from making a fear-based move you’ll regret later. Smart tools are helpful. But they’re not a substitute for thoughtful guidance.

4. Mistakes Add Up Quietly

DIY investors often fall into patterns they don’t notice until it’s too late:

  • Trying to time the market
  • Overloading on a single company or sector
  • Ignoring taxes and hidden fees
  • Confusing diversification with duplication

Each decision might seem minor in the moment. But over time, small mistakes can snowball into big setbacks.

5. Advice Isn’t About Transactions. It’s About Outcomes

The value of advice isn’t just in what you do, it’s in what you avoid. It’s about:

  • Making consistent, confident decisions
  • Sticking to your plan, even when it’s uncomfortable
  • Avoiding costly missteps
  • Protecting your future from your present impulses

Advisors don’t just build portfolios. They build frameworks for making better choices, even in uncertain times.

The Bottom Line

If you enjoy managing your investments, have a clear plan, and sleep well regardless of market swings… you may be just fine on your own.

But if you find yourself feeling anxious, stuck, or unsure about what to do next, it might be worth getting another set of eyes on your plan.

Control is good. But confidence is better. And confidence tends to sleep a lot more soundly.

Investing involves risk, including the possible loss of principal and fluctuation of value. Past performance is no guarantee of future results.

This letter is not intended to be relied upon as forecast, research or investment advice, and is not a recommendation, offer or solicitation to buy or sell any securities or to adopt any investment strategy. The opinions expressed are as of the date noted and may change as subsequent conditions vary. The information and opinions contained in this letter are derived from proprietary and nonproprietary sources deemed by Roush Investments, LLC to be reliable. The letter may contain “forward-looking” information that is not purely historical in nature. Such information may include, among other things, projection and forecasts. There is no guarantee that any forecast made will materialize. Reliance upon information in this letter is at the sole discretion of the reader.

Please consult with a Roush Investments, LLC financial advisor to ensure that any contemplated transaction in any securities or investment strategy mentioned in this letter align with your overall investment goals, objectives, and tolerance for risk.

Additional information about Roush Investments, LLC is available in its current disclosure documents, Form ADV and Form ADV Part 2A Brochure which are accessible online via the SEC’s investment Adviser Public Disclosure (IAPD) database at www.adviserinfo.sec.gov, using SEC # 151288.

Roush Investments, LLC is neither an attorney nor an accountant, and no portion of this content should be interpreted as legal, accounting or tax advice.